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Now, Namco Bandai surprised us all with the statements of its vice president of marketing, Olivier Comte, in an interview with MCV in which asking for consensus among the big publishers to lower prices of the games.
Olivier Comte
I think all the big gaming companies are grouting a world summit to discuss the future of our industry. We should put all our thoughts together.
If you compare the games with music, it has two ways to make a profit: the sale of records, which is declining, and tickets to concerts, which are increasing, so there is no other source of income for the artist. The movies are in a similar situation, are the discs and films. The games, however, have only one model: the sale of the product whether physical or digital formats. So we must think how to develop a secondary business model.
I am convinced that the future will have to change the price of video games, are too expensive for the hearing. With development costs and profit margins for the stores, 40 pounds [NdT: 46 euros] is a fair price for us but for consumers too. From September to December there are three major new releases every week, and consumers simply can not afford that.
A good price for a game would be about 20 pounds [NdT: 23 euros], but for that price we can not make an adventure that lasts 10 to 15 hours. So for £ 20 could provide consumers with 4 to 5 hours of play, and after that we can achieve additional revenues with the DLC.
As you see, not everything is rosy. And it commits the solution proposed to reduce the price but also the duration of the games may not be liked by the majority. Of course, if this man believes that 46 euros is a lot of money for a game should be a walk in our country and take a look at some stores. And then, if you can, take a look also to the payrolls of most workers. And would see what a laugh.
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